With more than 90 per cent of Chinese internet users on social media, PG aims to understand consumer evaluation, feedback and demand for its products from user-generated content in real-time.
The FMCG giant has decided to build its own automated listening dashboard for all its sub-brands in China.
The SLC will be designed by AdMaster to help PG in the collection, processing, and analysis of Chinese social-media data using...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events