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Jun 3, 2010

Anheuser-Busch InBev calls a media agency review in China

SHANGHAI - Global brewery Anheuser-Busch InBev (AB InBev) is calling a pitch to review its agency as a part of an ongoing process to consolidate its media buying in China.

AB InBev

ZenithOptimedia Shanghai has worked with the brewery as its media agency partner in China for the past two years. The agency won the Budweiser account around the same time and was reappointed to the account after InBev acquired AB for US$52 billion in 2008.

According to an industry source the client currently buys 50 per cent of its media through Zenith and 50 per cent through various brokers. AB InBev is looking...

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