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Sep 18, 2013

Bank Rakyat Indonesia names agency for savings product

JAKARTA - Bank Rakyat Indonesia, the oldest bank in the country, has appointed independent agency Fortune Indonesia to handle a communication campaign for its savings product Untung Beliung Britama (UBB) tabungan Britama.

This appointment came after a competitive pitch called in July, which involved several other local and multinational agencies. The agency is tasked to run above-the-line and below-the-line campaigns, as well as digital and public relations strategies, for a period of four months up to December.

Founded in 1895, BRI became one of the state-owned enterprises in 1992 and finally listed 30 per cent of its share in the Indonesia Stock Exchange IDX in 2003.

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