Kristiina Mäkinen
Mar 18, 2013

Benefits and concerns surrounding Google Enhanced Campaigns

Kristiina Mäkinen, regional director of business development for iProspect Asia-Pacific, discusses Google's latest update to AdWords.

Mäkinen: mobile optimisation should be a priority for advertisers

Recently Google upgraded its AdWords digital advertising platform. The upgrade, called Enhanced Campaigns, offers new bid-management features for advertisers based on a customer’s location, device, and time of day. Google aims to simplify AdWords account structures and help advertisers identify and optimise new opportunities for success in a multi-device world.

Enhanced campaign features, bid boosting and improved management of sitelinks will simplify and increase account management efficiency.

While the new...

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