Cedric Vanhaver
Jan 6, 2011

Can communications professionals drive major business decisions?

Crisis prevention gives public relations pros an opportunity to shape business direction, says Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong.

It’s not uncommon for communications professionals to feel that their role within a company, while important, does not allow them to truly impact the company’s business direction. In other words, communications professionals often don’t believe that their role can have a major impact on the fundamental business decisions being made at the highest level.

In a number of ways, however, the input of communications professionals, or situations handled by them, does have a major impact on the company’s decision-making...

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