It’s not uncommon for communications professionals to feel that their role within a company, while important, does not allow them to truly impact the company’s business direction. In other words, communications professionals often don’t believe that their role can have a major impact on the fundamental business decisions being made at the highest level.
In a number of ways, however, the input of communications professionals, or situations handled by them, does have a major impact on the company’s decision-making...
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