Staff Reporters
Sep 18, 2013

CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour

Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.

Background

Racepoint Group Hong Kong was tasked by client Warrior Football apparel sponsor of Liverpool FC to develop a strategy to galvanise and maintain fan engagement throughout Liverpool FC’s 2013 pre-season tour of Jakarta, Melbourne and Bangkok. 

Aim

Racepoint Group’s strategy for Warrior Football primarily centred around online fan engagement, with the goal to elevate the brand’s social-media presence...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Related Articles

Just Published

Premium
40 Under 40 2019: Nominations are now open
Premium
Sep 30, 2019

40 Under 40 2019: Nominations are now open

Campaign's 40 Under 40 is the definitive list of young talent to watch in Asia's marcomms industry.

Premium
CAP-262 Host subscriber-only PDF
Premium
May 21, 2019

CAP-262 Host subscriber-only PDF

https://haymarketasia.atlassian.net/browse/CAP-262

Premium
Martin Test
Premium
Apr 16, 2019

Martin Test

Martin test

Premium
CAP-243 Greater Bay Area ContentHub News
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub News

This is greater bay area news Intro