Sophie Chen
Sep 12, 2013

CEO support key to digital initiatives' success: McKinsey

GLOBAL - C-level executives are stepping up their game to drive digital strategies within their companies, and support from senior-management is still key to an initiative’s success, according to a recent McKinsey study.

The McKinsey Global survey, Bullish on digital, was conducted in April this year with 850 C-level executives including 93 from Asia-Pacific excluding China and India, representing a full range of industries, regions, and company sizes. Respondents were asked about five digital-enterprise trends, including big data and advanced analytics, digital engagement of customers, digital engagement of employees and external partners, automation, and digital innovation.

Overall, the survey showed increasing investment in digital programmes...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Related Articles

Just Published

Premium
<em>What </em>is this
Premium
Nov 14, 2019

What is this

What is this intro

Premium
40 Under 40 2019: Nominations are now open
Premium
Sep 30, 2019

40 Under 40 2019: Nominations are now open

Campaign's 40 Under 40 is the definitive list of young talent to watch in Asia's marcomms industry.

Premium
CAP-262 Host subscriber-only PDF
Premium
May 21, 2019

CAP-262 Host subscriber-only PDF

https://haymarketasia.atlassian.net/browse/CAP-262

Premium
Martin Test
Premium
Apr 16, 2019

Martin Test

Martin test