Jenny Chan 陳詠欣
Sep 5, 2013

China to see adspend growth above 10 per cent for next two years: GroupM

MAINLAND CHINA - GroupM is projecting ad spending in China to increase by 10.7 per cent this year compared to 2012 to reach US$70 billion (RMB 430 billion). The company also predicted that spending in 2014 is expected to grow by 11.8 per cent to US$78 billion (RMB 480 billion).

CCTV adspend will not budge this year or next

GroupM's predictions are drawn from data supplied by parent company WPP, as well as CTR and iResearch.

Television will still dominate adspend with an estimated US$36 billion RMB 221 billion for 2013, representing a 51.4 per cent share of all expenditure. In terms of category spending, the top
five categories have not changed toiletries, business services, beverages, pharmaceuticals and foodstuffs.

In particular, CCTV has steadily accounted for...

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