Arif Durrani
Nov 15, 2012

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

GLOBAL - The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news".

The new Coca-Cola Journey website has been developed in association with Perfect Sense Digital and The Wonderfactory and aims to spark dialogue and tell the story of Coca-Cola in a creative, refreshing way.

Users can browse regularly refreshed content by type, defined as stories, opinions, brands, videos and blogs, or by topicbrands, business, community, entertainment, environment, health, history, innovation and sports.

Coca-Cola Journey also features large bespoke photography, eye-catching infographics and...

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