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Sep 26, 2013

Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort

ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.

Ga-in: Tasked to make Crocs cool

In its latest move, Crocs has signed as a brand ambassador Ga-In, a Korean pop star and actress who is a member of the girl band Brown Eyed Girls and was featured in Psy’s “Gentleman” music video. Ga-In will promote the Autumn and Winter Collection in South Korea through public appearances and an ad campaign.

A PR spokesperson for Crocs Asia told Campaign Asia-Pacific that Ga-In was chosen as “she is very popular in Korea, very stylish and young.”...

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