Cedric Vanhaver
Nov 12, 2010

CSR: A PR 'fig leaf' or good business that pays off?

Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong, on the long term benefits of CSR initiatives on top-and bottom-line results.

Cedric Vanhaver

Cynics often view CSR campaigns as 'too-little-too-late' attempts to put make-up on a black eye and account for a company’s past mistakes. However, many CSR programmes are in fact genuine in nature and effective in helping companies’ top and bottom line. 

Let’s face it For-profit companies are in the business of making money, and that’s their priority. Publicly-traded companies have a fiduciary responsibility - a legal obligation - to act in the best interest of their shareholders,...

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