Abid Rahman
Jun 5, 2012

Digital games: Looking to score

Advertisers are seeking ways to take advantage of the new wave of mobile and casual gaming that is taking the region by storm.

Digital games have a long and storied history in Asia. Japan has long been considered at the cutting edge for digital gaming, but people in emerging Asian economies such as Vietnam and Thai-land are no less addicted. The advent of mobile and casual games on smart-phones and tablet computers has seen a further advance in Asian gaming, and technology industry analyst Ovum sees the Asia-Pacific digital games market doubling over the next four years to be worth...

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