Sophie Chen
Sep 9, 2013

Effective use of YouTube

ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.

Malaysia Airlines allows users to suggest what makes a dream airline

Malaysia Airlines

To become a proactive content creator, Malaysia Airlines MAS is developing relevant and interactive travel content for fans on its YouTube channel, which starts with a brand page customised to feature four key pillars of the MAS marketing journey.

Amazing Journeys As one might expect from the brand's slogan, Journeys are made by the people you travel with,  this section is a platform where users upload...

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