The move comes after a decade-long partnership between the two agencies. Under the agreement, each partner has an equal stake and the new entity will be named LinOpinion GolinHarris with six offices in India.
As part of Interpublic, LinOpinion will remain part of the Lowe Lintas network but will be fully integrated with Golin’s 39 offices worldwide. GolinHarris brings intellectual property, specialist training, technology and international expertise to the partnership.
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