Jenny Chan 陳詠欣
May 31, 2013

GSK awards duties for Physiogel to JWT Hong Kong

HONG KONG - GSK has expanded its relationship with JWT Hong Kong, awarding it full creative duties duties for Physiogel after a project done last year.

Physiogel is the latest in a portfolio of brands the pharmaceutical giant has handed the agency over the past year. Zyrtec was won in May 2012, followed by Avamys.

JWT Hong Kong won Physiogel after a three-way pitch earlier this month, as confirmed by Dennis Wong, JWT Hong Kong CEO.

In August 2012, the client already tapped JWT to create the winter campaign for Physiogel AI Cream pictured above. That...

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