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Sep 30, 2013

High loyalty among online shoppers: UPS Pulse survey

ASIA-PACIFIC - More than half (62 per cent) of Asian online shoppers prefer to shop with their favourite retailers online, and more than two out of three use their mobile devices for shopping online.

Mobile websites enjoy the greatest share of mobile shopping spending as compared to mobile apps, as noted in the survey UPS Pulse of the Online Shopper A Customer Experience Study for Asia and Australia by comScore and logistics company UPS.

Conducted in February, the study included more than 4,000 APAC online shoppers and focused on the major Asia Pacific e-commerce consumption markets of Australia, China, Hong Kong, and Singapore.

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