Jenny Chan 陳詠欣
May 21, 2014

Initiative Taiwan beats two agencies to Storck's first media task

TAIPEI - Storck, a German confectionary and sweets producer, has awarded its media planning and buying duties to Initiative.

The account was won following a three-way pitch involving a GroupM agency that started in May. The pitch was administered remotely from the client headquarters in Berlin via a consulting firm in the Netherlands.

Storck will foray into Taiwan with Werther’s Original, the most popular brand in its candy selection. It also owns other sub-brands such as Merci and Toffifee.

Werther’s Original has been sold through retail distributors and convenience stores in the past, but was not...

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