Emily Tan
Oct 2, 2013

Inside Weber Shandwick’s new content marketing arm, Mediaco

HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.

Perry (left) and Wellcome

One island of desks is occupied by the editorial team, tapping busily away at their computers while in another corner, a screen shows CGI renderings of T-cells defending against infectious agents being carefully nursed into being.

“For a PR company, it’s often a surprise to clients that we have this quality and type of talent,” said Chris Perry, global president of digital for Weber Shandwick. Besides the CGI talent, Asia’s first Mediaco office also has...

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