Emily Tan
Sep 27, 2013

McCann and Leo Burnett awarded local and international Petronas account

KUALA LUMPUR - After a pitch that has dragged on for months, Petronas (Petroliam Nasional Bhd) has appointed Leo Burnett and McCann Erickson Malaysia to handle its creative account, both locally and internationally.

According to a brief statement from Petronas, published in The Star, Leo Burnett will handle the national oil company's corporate and festive work, while McCann will manage its retail projects. The contract, which is for two years, will start 30 September. 

McCann and Leo Burnett were selected, after a 10-month long pitch process, from a shortlist of six agencies that also included MC Saatchi, Dentsu Utama, Draftfcb and Ogilvy Mather. 

The winning...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Related Articles

Just Published

Premium
CAP-262 Host subscriber-only PDF
Premium
1 hour ago

CAP-262 Host subscriber-only PDF

https://haymarketasia.atlassian.net/browse/CAP-262

Premium
CAP-243 Greater Bay Area ContentHub News
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub News

This is greater bay area news Intro

Premium
CAP-243 Greater Bay Area ContentHub Video
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub Video

This is greater bay area video Intro

Premium
CAP-243 Greater Bay Area ContentHub Highlight
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub Highlight

This is greater bay area highlight Intro