Emily Tan
Sep 27, 2013

McCann and Leo Burnett awarded local and international Petronas account

KUALA LUMPUR - After a pitch that has dragged on for months, Petronas (Petroliam Nasional Bhd) has appointed Leo Burnett and McCann Erickson Malaysia to handle its creative account, both locally and internationally.

According to a brief statement from Petronas, published in The Star, Leo Burnett will handle the national oil company's corporate and festive work, while McCann will manage its retail projects. The contract, which is for two years, will start 30 September. 

McCann and Leo Burnett were selected, after a 10-month long pitch process, from a shortlist of six agencies that also included MC Saatchi, Dentsu Utama, Draftfcb and Ogilvy Mather. 

The winning...

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