Sophie Chen
Aug 29, 2013

Nike wins agency leaders’ favour; Reckitt Benckiser ranks lowest

ASIA PACIFIC - Nike once again tops the chart as the brand agency leaders would most love to work with, while Reckitt Benckiser drops to the bottom of a list of undesirable partners, according to the latest survey by The Talent Business.

Agency leaders' top 10 favoured partners

The Global Brand Owner Reputation Survey was conducted between 12 April and 14 May with 330 respondents globally, including 43 Asia CEOs, managing directors, creative directors and planning directors, who were asked to assess clients on several criteria

  • Belief in the value of ideas
  • A reputation for collaborative working
  • Seeing the opportunity in developing business solutions outside of advertising
  • ...

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