Byravee Iyer
Sep 23, 2013

Online and mobile key to auto-purchasing journey: Google

SINGAPORE - Automotive brands need to step up their digital spend because online video platforms have forever changed the way people buy cars, according to Google’s 2013 global auto shopper study, titled ‘Gearshift 2013’.

Most car buyers enter the market undecided

The study, shared exclusively with Campaign Asia-Pacific, revealed that 93 per cent of buyers use search engines for auto research. This is particularly high in Indonesia 96 per cent, Malaysia 93 per cent and Vietnam 95 per cent. Seventy-four per cent in Southeast Asia watch auto videos for research before purchasing a car, with Thailand 87 per cent and Vietnam 88 per cent leading the way. Eight out 10 use YouTube to view videos. This...

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