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Sep 26, 2013

Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam

HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.

The appointment comes after a six-way pitch called in June. The final round of the pitch saw Leo Burnett competing against Lowe and Ogilvy Mather.

Plans are still under development stage at the moment. David Probert, national consumerretail development lead of Pfizer, noted that the company wants to ensure that its science-based vitamins and nutritional products will become more familiar to Vietnamese consumers and thus help to enhance their health and well-being. 

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