Sophie Chen
Sep 24, 2013

PR agencies adjust identities for digital times

ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.

Over the past two years, several traditional PR agencies across the Asia-Pacific region have rebranded and redefined their overall offering, including most recently GHC Asia and FleishmanHillard.

“This is in response to how the communications industry is organically changing its scope to look further beyond the traditional means of PR,” said Emma Dale, co-founder and managing director at Prospect Resourcing Asia Ltd. “There is an increasing need more than ever to look at...

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