Emily Tan
Sep 15, 2013

Selling to China's digital divas: Microsoft

SPIKES ASIA 2013 - Believe or not, not all brands have cottoned on to the need to target and cater to the internet's most influential women, and even those who are reaching out to these women may not be doing it right, according to Microsoft's head of insights for global accounts and agencies, Anita Caras.

Anita Caras

Speaking at Spikes Asia 2013, fully half of Caras' deck consisted of arguments supporting the need to reach out to these ladies. Here are some of the facts she shared

  • Women are the largest growing economic force in the world. By 2014, the earning power of women globally is expected to reach $18 trillion, more than twice the estimated 2014 GDPs of China and India combined, according to The World...

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