Unknown Unknown
Mar 2, 2012

Starcom and MediaCom await the results from presenting idea proposals to P&G

CHINA - P&G’s media agency partners Starcom and MediaCom have given an “idea proposal” for the coming future direction in February and are awaiting the results of this meeting.

Sources close to the news said that “it is not a pitch” and there won’t be any consolidation to one agency in the short-term.

In China, Starcom currently handles PG’s TV media buying and majority of the media planning, while MediaCom is handling PG’s non-TV media buying and some media planning for its personal cleansing business and half of its haircare business.

Reported on 27 February,...

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