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May 4, 2015

UGG Australia makes marketing push with opening of second store in Hong Kong

HONG KONG - UGG Australia, owned by California-based parent company Deckers Outdoor, is expanding in Hong Kong, where it opened its second store Friday, as well as across the rest of the region.

UGG Australia's second concept store in HK opens at Ocean Terminal in TST

The brand opened a 1500-square-foot store in the Ocean Terminal shopping mall in Hong Kong's Tsim Sha Tsui district Friday, which follows its first store in Causeway Bay.

In a telephone interview, Paul Tinkler, brand director for UGG Australia for Asia-Pacific, told Campaign Asia-Pacific brand sold its wares wholesale through department store Lane Crawford while waiting for the right locations.

“We have been waiting for the opportunity to find the...

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