Emily Tan
Sep 25, 2013

Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia

GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.

Keith Weed

As part of the agreement, Unilever will support Brandtone's expansion into four new markets India, China, Indonesia, and the US.  Unilever will also build on the existing relationship with Brandtone in South Africa, Brazil, Kenya, Nigeria, Russia and Turkey.

“Over half our turnover comes from emerging markets, explained Keith Weed, Unilever CMO, Mobile provides a direct means of engagement with almost every consumer in those countries, and it is therefore absolutely...

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