Madhavi Tumkur
Aug 11, 2010

VIDEO: Brands in post recession should enjoy the ride, says Jonathan Sands

SINGAPORE - Jonathan Sands, chairman of Elmwood, advises businesses to just go ahead and enjoy the ride and appear confident during the post recession period.

On his whirlwind trip across the world, Jonathan Sands, chairman of Elmwood, stopped by Singapore to share inspiring ideas that will ensure and endure a brand's success. Here he speaks to Media about his views on branding, the traditional model of ad agencies, the proliferation of new media and how to manage a brand's global-local equation.



Brands in post recession is to go ahead...

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