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Sep 11, 2013

Volkswagen names agency for its return to The Philippines

MANILA - Auto brand Volkswagen is returning to the Philippines and has handed its creative duties to Harrison Communications for its re-entry into the highly competitive market.

The appointment came after a thorough review of bids from several agencies, and the brand’s relaunch is set to take place before end of this year.

The pitch was called in July.

JP Orbeta, president and CEO of Automobile Central Enterprise ACE, said that the agency had an understanding of the market as well as the brand and its ambitions.

“The team excited us with a compelling plan...

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