FTW or fail
Each week we select one campaign or piece of work that we agree is 'FTW' for the win and one that...isn't.
FTW After a heated discussion, we had to declare a tie between the sublime and the wonderfully ridiculous.
The ad below, for Thai mobile carrier TrueMove, is a great story and a true tearjerker. The tie-in to mobile service may be tenuous the tagline...
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