Matthew Miller
Sep 27, 2013

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

FTW or fail

Each week we select one campaign or piece of work that we agree is 'FTW' for the win and one that...isn't.

FTW After a heated discussion, we had to declare a tie between the sublime and the wonderfully ridiculous.

The ad below, for Thai mobile carrier TrueMove, is a great story and a true tearjerker. The tie-in to mobile service may be tenuous the tagline...

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