Lucy Jacobsen
Feb 21, 2013

What do Google’s 'Enhanced Campaigns' really enhance?

Google's announcement of 'Enhanced Campaigns' in Google AdWords has caused some consternation among agencies and brands who lament the removal of particular features they have successfully employed for segmentation, write Lucy Jacobsen, digital media director, Dentsu Möbius.

Google’s recent announcement of Google Enhanced Campaigns’ has provoked debate among agencies and brands alike.

When rolled out in Q2, campaign structure will be changed to enable targeting across devices smartphones, tablets and desktops within a single enhanced campaign. Within an Enhanced Campaign, bid multipliers can be used to adjust bids across locations, time of day and device types.

Google’s official reason for these changes is that they are in response to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Related Articles

Just Published

Fox Premium Index Native Ad 2
Nov 29, 2017

Fox Premium Index Native Ad 2

Nulla porttitor accumsan tincidunt. Proin eget tortor risus.

CAP-164 Promoted Venue Content 20171031
Oct 31, 2017

CAP-164 Promoted Venue Content 20171031

Donec rutrum congue leo eget malesuada. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.

CEI joins the Campaign global network
Oct 25, 2017

CEI joins the Campaign global network

et nisl tempus convallis quis ac lectus. Vestibulum ac diam sit amet quam vehic