Lucy Jacobsen
Feb 21, 2013

What do Google’s 'Enhanced Campaigns' really enhance?

Google's announcement of 'Enhanced Campaigns' in Google AdWords has caused some consternation among agencies and brands who lament the removal of particular features they have successfully employed for segmentation, write Lucy Jacobsen, digital media director, Dentsu Möbius.

Google’s recent announcement of Google Enhanced Campaigns’ has provoked debate among agencies and brands alike.

When rolled out in Q2, campaign structure will be changed to enable targeting across devices smartphones, tablets and desktops within a single enhanced campaign. Within an Enhanced Campaign, bid multipliers can be used to adjust bids across locations, time of day and device types.

Google’s official reason for these changes is that they are in response to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Related Articles

Just Published

Premium
CAP-262 Host subscriber-only PDF
Premium
1 hour ago

CAP-262 Host subscriber-only PDF

https://haymarketasia.atlassian.net/browse/CAP-262

Premium
CAP-243 Greater Bay Area ContentHub News
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub News

This is greater bay area news Intro

Premium
CAP-243 Greater Bay Area ContentHub Video
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub Video

This is greater bay area video Intro

Premium
CAP-243 Greater Bay Area ContentHub Highlight
Premium
Mar 26, 2019

CAP-243 Greater Bay Area ContentHub Highlight

This is greater bay area highlight Intro