Byravee Iyer
Sep 12, 2013

What the affluent Asian woman splurges on

ASIA-PACIFIC – Affluent women in Asia, defined as the top 40 per cent of income earners, are more likely to buy holidays than affluent men, according to a recent research report by Agility Research & Strategy.

Affluent Asian women splurge of travel, technology

The research revealed that women plan to spend between US$5000 and US$20,000 on trips abroad over the next 12 months. Travel is seen as a high spend item, second only to the purchase of a car. In all, 96 per cent of women surveyed said they intend to purchase travel over the next year.

These women view trips abroad as personal gifts or rewards to celebrate special occasions. Asian women are also more...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Just Published

Premium
<em>What </em>is this
Premium
Nov 14, 2019

What is this

What is this intro

Premium
40 Under 40 2019: Nominations are now open
Premium
Sep 30, 2019

40 Under 40 2019: Nominations are now open

Campaign's 40 Under 40 is the definitive list of young talent to watch in Asia's marcomms industry.

Premium
CAP-262 Host subscriber-only PDF
Premium
May 21, 2019

CAP-262 Host subscriber-only PDF

https://haymarketasia.atlassian.net/browse/CAP-262

Premium
Martin Test
Premium
Apr 16, 2019

Martin Test

Martin test