Byravee Iyer
Sep 12, 2013

What the affluent Asian woman splurges on

ASIA-PACIFIC – Affluent women in Asia, defined as the top 40 per cent of income earners, are more likely to buy holidays than affluent men, according to a recent research report by Agility Research & Strategy.

Affluent Asian women splurge of travel, technology

The research revealed that women plan to spend between US$5000 and US$20,000 on trips abroad over the next 12 months. Travel is seen as a high spend item, second only to the purchase of a car. In all, 96 per cent of women surveyed said they intend to purchase travel over the next year.

These women view trips abroad as personal gifts or rewards to celebrate special occasions. Asian women are also more...

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