Byravee Iyer
May 21, 2014

What’s plaguing social media strategies in SEA?

SINGAPORE – Fewer than 20 per cent of companies operating in Southeast Asia have an interactive social-media strategy and even fewer (5 per cent) have a coherent internal social-networking programme, according to a study led by global law firm Baker & McKenzie.

The report identifies that in terms of usage companies in the region are lagging behind

Across Southeast Asia, the corporate approach has largely been tentative, at the experimental early phase. A number of industries in Southeast Asia, such as telecommunications service providers, agencies and the print media, find themselves in this early-stage phase. However, both customers and clients increasingly expect more once they reach this point, and staff must be trained to mitigate the risk arising from negative activity. 
 
Engagement indicates that the company is not only listening to the...

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