Byravee Iyer
Sep 26, 2013

Why NTUC FairPrice is embracing digital

SINGAPORE - Singapore-based supermarket chain NTUC FairPrice has launched what it promises to be a significant lineup of original content for Food For Life TV, a food channel that can be viewed anywhere via the internet.

NTUC FairPrice is at the forefront of digital initiatives

Food for Life TV was launched in mid-September and features food and cookery content. Some of the original content includes shows such as Video Cook Book, Cook School, Foodie Profiles, Wine Guides and Domestic Goddess. There will also be other content sourced from around the world. 

As a progressive retailer, we recognize the importance of catering to the changing needs of our shoppers, Christina Lim, brand and marketing director, NTUC...

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