There are exciting times ahead for mobile phones, according to the futurists. The next few years promise an abundance of opportunities for brands to get ever closer to consumers through their smart phones. The Futures Company sees the mobile device becoming a combination identity card, wallet and portal to resources stored in the cloudall safe and secure because of facial recognition and voice control. McKinsey predicts that consumers will expect the data that they share on their mobile...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events