Stephanie Myers
May 21, 2014

Will marketers be ready for tomorrow’s mobile consumer?

Marketers should brace themselves for the onslaught of smartphone users demanding "heightened experiences" by devoting more financial resources to mobile platforms.

Stephanie Myers

There are exciting times ahead for mobile phones, according to the futurists. The next few years promise an abundance of opportunities for brands to get ever closer to consumers through their smart phones. The Futures Company sees the mobile device becoming a combination identity card, wallet and portal to resources stored in the cloudall safe and secure because of facial recognition and voice control. McKinsey predicts that consumers will expect the data that they share on their mobile...

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