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CAP-262 Host subscriber-only PDF
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May 21, 2019

CAP-262 Host subscriber-only PDF

https://haymarketasia.atlassian.net/browse/CAP-262

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Silly stuff matters: Dancing ponies versus boring charts
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Mar 15, 2013

Silly stuff matters: Dancing ponies versus boring ...

Which is better for building brand awareness? Dancing ponies or informative content? Ben de Castella, strategic planning director with Digitas Razorfish Hong Kong, makes a serious case for silliness.

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