David Blecken

Features Editor

David has been with Media for two-and-a half years. He was promoted to features editor at the start of 2010. Having previously lived and worked in Tokyo, David speaks Japanese, German and Italian. He is based in Hong Kong.

Send feedback to David Blecken.
Premium
Brands need to combine higher purpose with 'PR thinking': Lynne Anne Davis
Premium
Sep 17, 2013

Brands need to combine higher purpose with 'PR ...

SPIKES ASIA 2013 - In her presentation at Spikes Asia today, Lynne Anne Davis, Asia-Pacific president of FleishmanHillard and PR jury president, said that many of the most successful brands are those that look beyond straightforward CSR and tie their business objectives to social causes that involve consumer participation.

Premium
Obsession with measurement misses bigger industry issues
Premium
Sep 17, 2013

Obsession with measurement misses bigger industry ...

SPIKES ASIA 2013 - A joint presentation by Richard Pinder, chief executive and co-founder of The House Worldwide, and Tom Beckmann, creative director of Swedish PR firm Prime, suggested that advertisers and agencies should reconsider the way in which they create value, rather than becoming carried away with data and analytics at the expense of their core purpose.

Premium
Global work doesn't have to be vanilla: Johnny Hornby
Premium
Sep 16, 2013

Global work doesn't have to be vanilla: Johnny Hornby

SPIKES ASIA 2013 - Though often derided for its lack creativity, global advertising can have real resonance if it is built on either universal human truths or single-minded product truths, according to Johnny Hornby, chief executive of Bates CHI & Partners.

Premium
Empowered, content-focused teams make the difference on social: SingTel's Miguel Bernas
Premium
Sep 16, 2013

Empowered, content-focused teams make the difference...

SPIKES ASIA 2013 - Through smarter organisation, brands using social media have ample opportunity to create connections with people despite little financial investment, Miguel Bernas, director of digital marketing for SingTel, said in his presentation at Spikes Asia today.

Premium
Treat Myanmar with respect: JWT and Mango
Premium
Sep 15, 2013

Treat Myanmar with respect: JWT and Mango

SPIKES ASIA 2013 - Brands must be careful to avoid arrogance if they are to be successful in Myanmar, according to representatives from JWT and Mango Marketing Services at Spikes Asia 2013.

Premium
Drive action before emotional connection: Adam Ferrier
Premium
Sep 15, 2013

Drive action before emotional connection: Adam Ferrier

SPIKES ASIA 2013 - In his presentation this afternoon, Adam Ferrier, head of behavioural science at Naked Communications, argued that over-emphasis on creativity at traditional advertising agencies risks stifling the potential of campaigns to effect real behavioural change among consumers.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read