David has been with Media for two-and-a half years. He was promoted to features editor at the start of 2010. Having previously lived and worked in Tokyo, David speaks Japanese, German and Italian. He is based in Hong Kong.
SPIKES ASIA 2013 - In her presentation at Spikes Asia today, Lynne Anne Davis, Asia-Pacific president of FleishmanHillard and PR jury president, said that many of the most successful brands are those that look beyond straightforward CSR and tie their business objectives to social causes that involve consumer participation.
SPIKES ASIA 2013 - A joint presentation by Richard Pinder, chief executive and co-founder of The House Worldwide, and Tom Beckmann, creative director of Swedish PR firm Prime, suggested that advertisers and agencies should reconsider the way in which they create value, rather than becoming carried away with data and analytics at the expense of their core purpose.
SPIKES ASIA 2013 - Though often derided for its lack creativity, global advertising can have real resonance if it is built on either universal human truths or single-minded product truths, according to Johnny Hornby, chief executive of Bates CHI & Partners.
SPIKES ASIA 2013 - Through smarter organisation, brands using social media have ample opportunity to create connections with people despite little financial investment, Miguel Bernas, director of digital marketing for SingTel, said in his presentation at Spikes Asia today.
SPIKES ASIA 2013 - In his presentation this afternoon, Adam Ferrier, head of behavioural science at Naked Communications, argued that over-emphasis on creativity at traditional advertising agencies risks stifling the potential of campaigns to effect real behavioural change among consumers.