Kate Nicholson

Deputy Editor

Kate joined Media in July 2009 as deputy editor. She has been with Haymarket Media Asia since 2006 also working on CEI Asia, a business events title. Kate has also spent over four years at Haymarket’s London office as a reporter for Media’s sister title Campaign. Kate is based in Hong Kong.

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Profile: Maureen O'Crowley on marketing the Seoul Tourism Organisation
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Jun 30, 2011

Profile: Maureen O'Crowley on marketing the Seoul ...

Maureen O’Crowley has built her passion for Korea into a career with the Seoul Tourism Organization.

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INSIGHT: Global giants decide to call time on brands
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Jun 20, 2011

INSIGHT: Global giants decide to call time on brands

Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.

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Profile: Nikon's Kimito Uemura on the brand's future
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Jun 13, 2011

Profile: Nikon's Kimito Uemura on the brand's future

Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.

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Carat scoops Wanglaoji Herbal Tea planning business
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May 20, 2011

Carat scoops Wanglaoji Herbal Tea planning business

SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.

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INSIGHT: Smaller brands find value in being different
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May 19, 2011

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

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Mercedes-Benz looks to consumers for innovation
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May 16, 2011

Mercedes-Benz looks to consumers for innovation

SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.

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