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Facebook Embeds are the next hot thing
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Weekly wrapup: Funky chickens and a Thai tearjerker FTW
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Sep 27, 2013

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

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News giants retool websites for mobile users, trusting ad dollars will follow
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Sep 26, 2013

News giants retool websites for mobile users, ...

Both CNN and the BBC are working to recast their online platforms to serve mobile-first consumers, even though the ad dollars may take a while to catch up.

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Step into the industry time machine: Destination, the '70s and '80s
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Sep 25, 2013

Step into the industry time machine: Destination, ...

Join us at 40th.campaignasia.com, where we're celebrating 40 years of media and marketing in Asia, starting with a visit to the 1970s and 1980s.

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Online ads earn more trust in Southeast Asia: Nielsen
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Sep 17, 2013

Online ads earn more trust in Southeast Asia: Nielsen

SINGAPORE - While word-of-mouth still reigns supreme, online advertising formats such as banner ads, email and search-engine ads have gained higher levels of trust among Southeast Asian consumers over the last six years, according to a study by Nielsen.

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Vodafone's playful 'Kidults' intended to spark brand reappraisal
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Sep 16, 2013

Vodafone's playful 'Kidults' intended to spark ...

AUSTRALIA - In an effects-driven new TVC featuring kids' heads attached to adults' bodies, Vodafone Australia is attempting to appeal to people who may feel they don't 'fit' with their current mobile service provider.

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