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PR agencies adjust identities for digital times
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Sep 24, 2013

PR agencies adjust identities for digital times

ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.

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Kulara Water launches campaign for new mineral water brand in Cambodia
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Sep 24, 2013

Kulara Water launches campaign for new mineral ...

PHNOM PENH – Kulara Water has launched a new campaign for its mineral water brand Eau Kulen.

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TAB rebrands betting service with everyman hero
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Sep 23, 2013

TAB rebrands betting service with everyman hero

SYDNEY - Western Australia’s TAB has launched a rebranding campaign to show its commitment to a more personalised and rewarding betting experience for its punters.

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RCL cruise invites customers to Instagram 'film festival'
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Sep 19, 2013

RCL cruise invites customers to Instagram 'film ...

SYDNEY - Global cruise brand Royal Caribbean International (RCL) has lauched an Instagram-hosted social media 'film festival' as part of its ‘Designed for WOW‘ national brand-awareness campaign.

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Ad agencies must explore new lines of business: Hakuhodo
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Sep 18, 2013

Ad agencies must explore new lines of business: ...

SPIKES ASIA 2013 - In an example-laden presentation, Hakuhodo executives Morihiko Hasebe and Kentaro Kimura challenged agency leaders to follow their lead in looking for potential lines of business beyond traditional advertising.

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Notch and Riverorchid form joint venture to expand across Indochina
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Sep 18, 2013

Notch and Riverorchid form joint venture to expand ...

HO CHI MINH CITY - Notch, a Vietnam-based digital agency, has formed a joint venture in Vietnam with Riverorchid, Indochina's specialist communications network, effective immediately.

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