To entice students to join the advertising industry, a program called “Ad Week 2013” devised by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) included a showcase in the City University of Hong Kong and 'open days' at member agencies during 25-27 September. Over 1,000 students participated in various seminars, talks, one-on-one mentoring sessions, job-shadowing office tours, and drink parties. asefasefasfasf fasfasd fasdf asdf asdf aaaaaaaaaaaab bbbbbb ccccc a
The 'Golden Era - Miniatures Expo 2013' is an exhibition of more than 70 dioramas from 21 artists from the Chinese mainland, Hong Kong, Taiwan and Macao displayed at the Indigo Mall in Beijing until 27 October. In addition to promoting the event with social media and its official website, the McCann team also planned below-the-line activities that include collecting 'stamps' in exchange for gifts in the lead-up to the Mid-Autumn's Festival in China.
You are invited to participate in the Marketing2020 study, the largest and most comprehensive global marketing leadership initiative ever conducted. Respondents stand a chance of winning one of five iPad Minis or other prizes, including a trip to the ANA Marketing Conference in the US in October.
Adidas' Nitrocharge boot, which enables players to retain energy when running and sprinting, was launched in Beijing with a football match in which the stadium lighting was connected to an energy gauge that measured the match’s intensity. As the game progressed, lights reflecting the pulse of the match became brighter as the energy monitor gradually rose. Participants included famous sports commentators and were led by Guangzhou Evergrande FC stars Rong Hao and Qin Sheng.
Yahoo Supermart, a new online gourmet supermarket offering fine food directly air-freighted to Hong Kong, has officially rolled out with a promotional campaign. A complimentary travel package for two to Okinawa will be given to the biggest spender in the online marketplace. As a start, Japanese delicacies such as Hokkaido-farmed hairy crabs and Kagoshima-bred skipjack tuna sashimi form the inaugural shipment. Pop singer Ella Koon was present at the launch ceremony held in Causeway Bay.
While social media crisis stories continue to lead the top 10 stories, our readers were also keen on pitch stories and a feature-length interview with Pizza Hut's Richard Leong, along with WFA's research on consumer's keen to do good.