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HK4As incites student interest with 'Ad Week'a
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May 21, 2014

HK4As incites student interest with 'Ad Week'a

To entice students to join the advertising industry, a program called “Ad Week 2013” devised by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) included a showcase in the City University of Hong Kong and 'open days' at member agencies during 25-27 September. Over 1,000 students participated in various seminars, talks, one-on-one mentoring sessions, job-shadowing office tours, and drink parties. asefasefasfasf fasfasd fasdf asdf asdf aaaaaaaaaaaab bbbbbb ccccc a

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McCann Social Central curates exhibition of miniatures in Beijing
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Sep 17, 2013

McCann Social Central curates exhibition of ...

The 'Golden Era - Miniatures Expo 2013' is an exhibition of more than 70 dioramas from 21 artists from the Chinese mainland, Hong Kong, Taiwan and Macao displayed at the Indigo Mall in Beijing until 27 October. In addition to promoting the event with social media and its official website, the McCann team also planned below-the-line activities that include collecting 'stamps' in exchange for gifts in the lead-up to the Mid-Autumn's Festival in China.

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iPad Minis (and more) up for grabs in Marketing2020 survey
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Jul 11, 2013

iPad Minis (and more) up for grabs in Marketing2020 ...

You are invited to participate in the Marketing2020 study, the largest and most comprehensive global marketing leadership initiative ever conducted. Respondents stand a chance of winning one of five iPad Minis or other prizes, including a trip to the ANA Marketing Conference in the US in October.

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Adidas holds Nitrocharge event in specially designed ‘dark pitch' in Beijing
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Jun 24, 2013

Adidas holds Nitrocharge event in specially ...

Adidas' Nitrocharge boot, which enables players to retain energy when running and sprinting, was launched in Beijing with a football match in which the stadium lighting was connected to an energy gauge that measured the match’s intensity. As the game progressed, lights reflecting the pulse of the match became brighter as the energy monitor gradually rose. Participants included famous sports commentators and were led by Guangzhou Evergrande FC stars Rong Hao and Qin Sheng.

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Yahoo's online supermarket goes live with Japanese theme
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Jun 17, 2013

Yahoo's online supermarket goes live with Japanese ...

Yahoo Supermart, a new online gourmet supermarket offering fine food directly air-freighted to Hong Kong, has officially rolled out with a promotional campaign. A complimentary travel package for two to Okinawa will be given to the biggest spender in the online marketplace. As a start, Japanese delicacies such as Hokkaido-farmed hairy crabs and Kagoshima-bred skipjack tuna sashimi form the inaugural shipment. Pop singer Ella Koon was present at the launch ceremony held in Causeway Bay.

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This week's top 10 most-read stories: Glitches, pitches and doing good
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Jun 14, 2013

This week's top 10 most-read stories: Glitches, ...

While social media crisis stories continue to lead the top 10 stories, our readers were also keen on pitch stories and a feature-length interview with Pizza Hut's Richard Leong, along with WFA's research on consumer's keen to do good.

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