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KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.
To entice students to join the advertising industry, a program called “Ad Week 2013” devised by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) included a showcase in the City University of Hong Kong and 'open days' at member agencies during 25-27 September. Over 1,000 students participated in various seminars, talks, one-on-one mentoring sessions, job-shadowing office tours, and drink parties. asefasefasfasf fasfasd fasdf asdf asdf aaaaaaaaaaaab bbbbbb ccccc a
SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.
MANILA - Procter & Gamble Philippines has created a campaign, 'The Kayanihan Project', with the tagline “For a New Philippines all must be as one!” in answer to President Aquino’s message to Filipinos to unite in positivism and contribute to a national project for continuing progress.
Leo Burnett Sydney and Mi9 held an event on 25 September to launch Made to Grow, a social enterprise created to raise funds for KidsXPress, an expressive therapy center for children who have experienced trauma. Blue Ocean, a triptych by 6-year-old Melbourne artist Aelita Andre, who has exhibited in New York, Hong Kong and London, was unveiled and sold at the launch. Artworks from 21 children who have completed the KidsXpress program were also exhibited and auctioned.
ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.
SINGAPORE – Hari Ramanathan, regional strategy director of Y&R Asia, has been promoted to chief strategy officer Asia as the network continues to expand its in-market planning teams.
BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.
SINGAPORE – The Philippines Department of Tourism campaign ‘It’s more fun in the Philippines’ took home the $5,000 2013 Warc Prize for Asian Strategy held in Singapore on 26 September.
KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.
The Global Media Intelligence Report, released this week by eMarketer and Starcom MediaVest, contains a wealth of data on ad spending and media usage worldwide. Here, we present some of the key charts for Asia-Pacific, including forecasts through 2017 for overall adspend, digital adspend, mobile adspend, and smartphone penetration, all broken down on a country by country basis.
Bates CHI&Partners and the Global Counsel hosted a VIP dinner and panel discussion in Singapore, with the topic "Is Asia still the future". The event featured Lord Peter Mandelson, chairman of the Global Counsel, former European Union Trade Commissioner and British First Secretary of State under Tony Blair and Gordon Brown; Sir David Tang (Shanghai Tang); and Gilbert Ghostine, president of Diageo Asia Pacific. The event concluded with a consensus that this century is going to be an Asian century
ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.
PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.
HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.
TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.
HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.
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