Advertising

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Sep 18, 2017

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TekMark names agency for major branding project
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May 21, 2014

TekMark names agency for major branding project

KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.

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May 21, 2014

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To entice students to join the advertising industry, a program called “Ad Week 2013” devised by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) included a showcase in the City University of Hong Kong and 'open days' at member agencies during 25-27 September. Over 1,000 students participated in various seminars, talks, one-on-one mentoring sessions, job-shadowing office tours, and drink parties. asefasefasfasf fasfasd fasdf asdf asdf aaaaaaaaaaaab bbbbbb ccccc a

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Singapore employment policy to exacerbate talent struggle
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May 21, 2014

Singapore employment policy to exacerbate talent struggle

SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.

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P&G leads creation of crowdsourced national song in the Philippines
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May 21, 2014

P&G leads creation of crowdsourced national song in the Philippines

MANILA - Procter & Gamble Philippines has created a campaign, 'The Kayanihan Project', with the tagline “For a New Philippines all must be as one!” in answer to President Aquino’s message to Filipinos to unite in positivism and contribute to a national project for continuing progress.

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Leo Burnett and Mi9 launch fund-raising programme for KidsXPress
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May 20, 2014

Leo Burnett and Mi9 launch fund-raising programme for KidsXPress

Leo Burnett Sydney and Mi9 held an event on 25 September to launch Made to Grow, a social enterprise created to raise funds for KidsXPress, an expressive therapy center for children who have experienced trauma. Blue Ocean, a triptych by 6-year-old Melbourne artist Aelita Andre, who has exhibited in New York, Hong Kong and London, was unveiled and sold at the launch. Artworks from 21 children who have completed the KidsXpress program were also exhibited and auctioned.

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Caltex campaign showcases 'five-star' fuel
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Oct 2, 2013

Caltex campaign showcases 'five-star' fuel

ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.

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Y&R’s Hari Ramanathan promoted to chief strategy officer Asia
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Sep 30, 2013

Y&R’s Hari Ramanathan promoted to chief strategy officer Asia

SINGAPORE – Hari Ramanathan, regional strategy director of Y&R Asia, has been promoted to chief strategy officer Asia as the network continues to expand its in-market planning teams.

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'Share a Coke' launches in Thailand
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Sep 27, 2013

'Share a Coke' launches in Thailand

BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.

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'It’s more fun in the Philippines’ wins Grand Prix at 2013 Warc Prize
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Sep 27, 2013

'It’s more fun in the Philippines’ wins Grand Prix at 2013 Warc Prize

SINGAPORE – The Philippines Department of Tourism campaign ‘It’s more fun in the Philippines’ took home the $5,000 2013 Warc Prize for Asian Strategy held in Singapore on 26 September.

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Ogilvy’s Mahesh Neelakantan joins Advocacy Malaysia
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Sep 27, 2013

Ogilvy’s Mahesh Neelakantan joins Advocacy Malaysia

KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.

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Mobile adspend in APAC to hit $13 billion in 2017: Research
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Sep 27, 2013

Mobile adspend in APAC to hit $13 billion in 2017: Research

The Global Media Intelligence Report, released this week by eMarketer and Starcom MediaVest, contains a wealth of data on ad spending and media usage worldwide. Here, we present some of the key charts for Asia-Pacific, including forecasts through 2017 for overall adspend, digital adspend, mobile adspend, and smartphone penetration, all broken down on a country by country basis.

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Bates CHI & Partners' VIP dinner and panel discussion
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Sep 27, 2013

Bates CHI & Partners' VIP dinner and panel discussion

Bates CHI&Partners and the Global Counsel hosted a VIP dinner and panel discussion in Singapore, with the topic "Is Asia still the future". The event featured Lord Peter Mandelson, chairman of the Global Counsel, former European Union Trade Commissioner and British First Secretary of State under Tony Blair and Gordon Brown; Sir David Tang (Shanghai Tang); and Gilbert Ghostine, president of Diageo Asia Pacific. The event concluded with a consensus that this century is going to be an Asian century

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Weekly wrapup: Funky chickens and a Thai tearjerker FTW
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Sep 27, 2013

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

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BMW appoints Riverorchid in Cambodia
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Sep 27, 2013

BMW appoints Riverorchid in Cambodia

PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.

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Mandarin Oriental's Sgt. Pepper's-style 50th birthday ad
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Sep 27, 2013

Mandarin Oriental's Sgt. Pepper's-style 50th birthday ad

HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.

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Dentsu Taiwan tipped to win Watsons creative pitch
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Sep 26, 2013

Dentsu Taiwan tipped to win Watsons creative pitch

TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.

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Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam
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Sep 26, 2013

Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam

HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.

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