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[Alt] Fox Premium Index Native Ad 2
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Nov 29, 2017

[Alt] Fox Premium Index Native Ad 2

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This Article is Premium
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Mar 2, 2015
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This Article is Premium

Just a test

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Inside Weber Shandwick’s new content marketing arm, Mediaco
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Oct 2, 2013

Inside Weber Shandwick’s new content marketing arm, Mediaco

HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.

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News giants retool websites for mobile users, trusting ad dollars will follow
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Sep 26, 2013

News giants retool websites for mobile users, trusting ad dollars will follow

Both CNN and the BBC are working to recast their online platforms to serve mobile-first consumers, even though the ad dollars may take a while to catch up.

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Hakuhodo's Woon Siew Hoh reflects on the right place to shine
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Sep 25, 2013

Hakuhodo's Woon Siew Hoh reflects on the right place to shine

CREATIVE PROFILE: After turning its Indonesia office around, Hakuhodo’s Woon Siew Hoh enjoys the challenge of bringing the rest of the region up to the standard set by Japan.

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Brand-building series: Why marketers need to go on safari
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Sep 25, 2013

Brand-building series: Why marketers need to go on safari

In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the reasons for and benefits of taking a consumer safari.

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regional exec thing opf this
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Sep 25, 2013

regional exec thing opf this

Some agency groups in Asia are looking towards the future. — yeah this

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PR agencies adjust identities for digital times
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Sep 24, 2013

PR agencies adjust identities for digital times

ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.

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Innovation: Agencies take lead in funding new ideas
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Sep 19, 2013

Innovation: Agencies take lead in funding new ideas

Tired of waiting for marketers to get on board, agencies are mobilising the brands by breaking down the cost barrier to adoption.

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Adidas's China MD Colin Currie spreads his footprint
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Sep 12, 2013

Adidas's China MD Colin Currie spreads his footprint

THE FACE BEHIND THE BRAND: The competitive sports shoe market fits nicely for the adidas Greater China MD.

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CEO support key to digital initiatives' success: McKinsey
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Sep 12, 2013

CEO support key to digital initiatives' success: McKinsey

GLOBAL - C-level executives are stepping up their game to drive digital strategies within their companies, and support from senior-management is still key to an initiative’s success, according to a recent McKinsey study.

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Table tennis fights to build brand platform
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Sep 11, 2013

Table tennis fights to build brand platform

ASIA-PACIFIC - Despite a strong tradition for its sport in Asia and Europe, the International Federation of Table Tennis (ITTF) is fighting to build the game's image—and potential as a branding platform—in Southeast Asian markets.

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Cross-platform metrics level the playing field
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Sep 10, 2013

Cross-platform metrics level the playing field

The introduction to Asia-Pacific of GRPs as a comparable measurement tool may finally bring some parity between traditional and online media adspend.

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Q&A: Mondeléz's Cindy Chen on Chinese memes and snacking needs
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Sep 9, 2013

Q&A: Mondeléz's Cindy Chen on Chinese memes and snacking needs

SHANGHAI - Cindy Chen (pictured), head of biscuits, media and consumer engagement at Mondeléz China, talks to Campaign Asia-Pacific about her active involvement in the new branding for the company.

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Effective use of YouTube
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Sep 9, 2013

Effective use of YouTube

ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.

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China in transition: Marketers swing towards mobile
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Sep 9, 2013

China in transition: Marketers swing towards mobile

While there are still barriers to mobile marketing in China, brands are at last realising the potential payoffs are too big to ignore.

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Evisu strives to reverse the wheels of fortune
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Sep 6, 2013

Evisu strives to reverse the wheels of fortune

HONG KONG - Japan's premium denim brand Evisu—named after the Japanese goddess of prosperity—has gone through turbulent times, but 34-year-old chairman & CEO David Pun is determined to reverse the company's fortunes and make it into a global fashion icon.

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When global sensibilities trump local marketing
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Sep 5, 2013

When global sensibilities trump local marketing

BANGKOK - A controversy over a recent Dunkin' Donuts ad in Thailand, which was first defended by the local CEO and then pulled after it created negative publicity in the West, highlights a complication of marketing in the hyper-connected age.

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How CMOs and CIOs can join up
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Sep 4, 2013

How CMOs and CIOs can join up

The marketing and technology functions need to approach each other differently in order to move forward.

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