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SINGAPORE – Fewer than 20 per cent of companies operating in Southeast Asia have an interactive social-media strategy and even fewer (5 per cent) have a coherent internal social-networking programme, according to a study led by global law firm Baker & McKenzie.
The Global Media Intelligence Report, released this week by eMarketer and Starcom MediaVest, contains a wealth of data on ad spending and media usage worldwide. Here, we present some of the key charts for Asia-Pacific, including forecasts through 2017 for overall adspend, digital adspend, mobile adspend, and smartphone penetration, all broken down on a country by country basis.
Nielsen has released a list of the top 10 apps in four Southeast Asia countries. The ranking, based on Nielsen Informate Mobile Insights, combines app penetration with average time spent per month to gauge the region’s most engaging apps.
SINGAPORE - Automotive brands need to step up their digital spend because online video platforms have forever changed the way people buy cars, according to Google’s 2013 global auto shopper study, titled ‘Gearshift 2013’.
Nielsen's Global Survey of Trust in Advertising reveals growth in trust for online forms of advertising among consumers in Southeast Asia. Please see the related-article link at the bottom of the page for additional details.
SINGAPORE - While word-of-mouth still reigns supreme, online advertising formats such as banner ads, email and search-engine ads have gained higher levels of trust among Southeast Asian consumers over the last six years, according to a study by Nielsen.
SPIKES ASIA 2013 - Believe or not, not all brands have cottoned on to the need to target and cater to the internet's most influential women, and even those who are reaching out to these women may not be doing it right, according to Microsoft's head of insights for global accounts and agencies, Anita Caras.
ASIA-PACIFIC – According to Carat’s updated advertising expenditure (ADEX) forecast, global advertising budgets are likely to come in lower than expected, growing 3 per cent versus the 3.7 per cent predicted in March 2013.
ASIA-PACIFIC – Affluent women in Asia, defined as the top 40 per cent of income earners, are more likely to buy holidays than affluent men, according to a recent research report by Agility Research & Strategy.
GLOBAL - C-level executives are stepping up their game to drive digital strategies within their companies, and support from senior-management is still key to an initiative’s success, according to a recent McKinsey study.
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
SINGAPORE – H&M, Coca Cola and Din Tai Fung are among some of the most recognisable brands to members of the so-called Generation Y (those aged between 18 and 28) in Singapore, according to a study from Influential Brands.
MAINLAND CHINA - GroupM is projecting ad spending in China to increase by 10.7 per cent this year compared to 2012 to reach US$70 billion (RMB 430 billion). The company also predicted that spending in 2014 is expected to grow by 11.8 per cent to US$78 billion (RMB 480 billion).
ASIA-PACIFIC - DDB earned some solid wins to open the gap between tge third and fourth in creative agency rankings.
Millennial Media recently released results from its "Mobile Intel Series: Retail", a study meant to help retail marketers, including bricks-and-mortar and online retailers plan their mobile advertising strategies. Highlights from the research, executed in partnership with ComScore, include who mobile retail consumers are, how they use their mobile devices to shop, and what mobile shopping behaviors they exhibit.
ASIA PACIFIC - Nike once again tops the chart as the brand agency leaders would most love to work with, while Reckitt Benckiser drops to the bottom of a list of undesirable partners, according to the latest survey by The Talent Business.
SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.
ASIA-PACIFIC - Consumers in Asia literally place a premium on good customer service, according to a Verient Ipsos Asia-Pacific Consumer Insight study, which also showed that relationships with a brand are often damaged by customer-service issues rather than by the product/service itself.
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