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CAP-214 Lagardere Sports ContentHub News
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Oct 12, 2017

CAP-214 Lagardere Sports ContentHub News

This is fox news Intro

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this is adcolony news
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Sep 18, 2017

this is adcolony news

This is adcolony news Intro

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What’s plaguing social media strategies in SEA?
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May 21, 2014

What’s plaguing social media strategies in SEA?

SINGAPORE – Fewer than 20 per cent of companies operating in Southeast Asia have an interactive social-media strategy and even fewer (5 per cent) have a coherent internal social-networking programme, according to a study led by global law firm Baker & McKenzie.

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Mobile adspend in APAC to hit $13 billion in 2017: Research
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Sep 27, 2013

Mobile adspend in APAC to hit $13 billion in 2017: Research

The Global Media Intelligence Report, released this week by eMarketer and Starcom MediaVest, contains a wealth of data on ad spending and media usage worldwide. Here, we present some of the key charts for Asia-Pacific, including forecasts through 2017 for overall adspend, digital adspend, mobile adspend, and smartphone penetration, all broken down on a country by country basis.

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The most popular apps in Indonesia, Malaysia, Philippines and Thailand
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Sep 26, 2013

The most popular apps in Indonesia, Malaysia, Philippines and Thailand

Nielsen has released a list of the top 10 apps in four Southeast Asia countries. The ranking, based on Nielsen Informate Mobile Insights, combines app penetration with average time spent per month to gauge the region’s most engaging apps.

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Online and mobile key to auto-purchasing journey: Google
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Sep 23, 2013

Online and mobile key to auto-purchasing journey: Google

SINGAPORE - Automotive brands need to step up their digital spend because online video platforms have forever changed the way people buy cars, according to Google’s 2013 global auto shopper study, titled ‘Gearshift 2013’.

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DATA POINTS: Trust in online advertising in SEA
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Sep 17, 2013

DATA POINTS: Trust in online advertising in SEA

Nielsen's Global Survey of Trust in Advertising reveals growth in trust for online forms of advertising among consumers in Southeast Asia. Please see the related-article link at the bottom of the page for additional details.

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Online ads earn more trust in Southeast Asia: Nielsen
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Sep 17, 2013

Online ads earn more trust in Southeast Asia: Nielsen

SINGAPORE - While word-of-mouth still reigns supreme, online advertising formats such as banner ads, email and search-engine ads have gained higher levels of trust among Southeast Asian consumers over the last six years, according to a study by Nielsen.

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Selling to China's digital divas: Microsoft
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Sep 15, 2013

Selling to China's digital divas: Microsoft

SPIKES ASIA 2013 - Believe or not, not all brands have cottoned on to the need to target and cater to the internet's most influential women, and even those who are reaching out to these women may not be doing it right, according to Microsoft's head of insights for global accounts and agencies, Anita Caras.

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Carat lowers ad outlook globally and in APAC
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Sep 13, 2013

Carat lowers ad outlook globally and in APAC

ASIA-PACIFIC – According to Carat’s updated advertising expenditure (ADEX) forecast, global advertising budgets are likely to come in lower than expected, growing 3 per cent versus the 3.7 per cent predicted in March 2013.

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What the affluent Asian woman splurges on
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Sep 12, 2013

What the affluent Asian woman splurges on

ASIA-PACIFIC – Affluent women in Asia, defined as the top 40 per cent of income earners, are more likely to buy holidays than affluent men, according to a recent research report by Agility Research & Strategy.

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CEO support key to digital initiatives' success: McKinsey
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Sep 12, 2013

CEO support key to digital initiatives' success: McKinsey

GLOBAL - C-level executives are stepping up their game to drive digital strategies within their companies, and support from senior-management is still key to an initiative’s success, according to a recent McKinsey study.

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DATA POINTS: 63 per cent of rich-media ads are seen
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Sep 12, 2013

DATA POINTS: 63 per cent of rich-media ads are seen

DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.

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The brands that are winning over Gen-Y in Singapore
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Sep 9, 2013

The brands that are winning over Gen-Y in Singapore

SINGAPORE – H&M, Coca Cola and Din Tai Fung are among some of the most recognisable brands to members of the so-called Generation Y (those aged between 18 and 28) in Singapore, according to a study from Influential Brands.

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China adspend growth to top 10 per cent in 2013 and 2014
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Sep 5, 2013

China adspend growth to top 10 per cent in 2013 and 2014

MAINLAND CHINA - GroupM is projecting ad spending in China to increase by 10.7 per cent this year compared to 2012 to reach US$70 billion (RMB 430 billion). The company also predicted that spending in 2014 is expected to grow by 11.8 per cent to US$78 billion (RMB 480 billion).

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NEW BUSINESS LEAGUE: July update
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Sep 3, 2013

NEW BUSINESS LEAGUE: July update

ASIA-PACIFIC - DDB earned some solid wins to open the gap between tge third and fourth in creative agency rankings.

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DATA POINTS: Mobile insights for retail brands
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Sep 2, 2013

DATA POINTS: Mobile insights for retail brands

Millennial Media recently released results from its "Mobile Intel Series: Retail", a study meant to help retail marketers, including bricks-and-mortar and online retailers plan their mobile advertising strategies. Highlights from the research, executed in partnership with ComScore, include who mobile retail consumers are, how they use their mobile devices to shop, and what mobile shopping behaviors they exhibit.

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Nike wins agency leaders’ favour; Reckitt Benckiser ranks lowest
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Aug 29, 2013

Nike wins agency leaders’ favour; Reckitt Benckiser ranks lowest

ASIA PACIFIC - Nike once again tops the chart as the brand agency leaders would most love to work with, while Reckitt Benckiser drops to the bottom of a list of undesirable partners, according to the latest survey by The Talent Business.

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Disconnect between CMOs and CIOs threatens effectiveness
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Aug 29, 2013

Disconnect between CMOs and CIOs threatens effectiveness

SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.

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Pan-Asia study underlines importance of customer service
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Aug 28, 2013

Pan-Asia study underlines importance of customer service

ASIA-PACIFIC - Consumers in Asia literally place a premium on good customer service, according to a Verient Ipsos Asia-Pacific Consumer Insight study, which also showed that relationships with a brand are often damaged by customer-service issues rather than by the product/service itself.

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