This is adcolony highlight Intro
This is adcolony intro
This is adcolony highlight Intro
Marketers should brace themselves for the onslaught of smartphone users demanding "heightened experiences" by devoting more financial resources to mobile platforms.
Graham Christie, partner with Big Mobile Group, returns with his monthly roundup of thought food for mobile marketers.
SHANGHAI - Procter & Gamble has tasked AdMaster to lead the development of a social-media listening centre (SLC) after two "intense" rounds of a pitch involving CIC.
The Digital Asia Festival Awards has announced the 40 jury members who will judge the best of Asia Pacific’s digital marketing and ultimately honour the clients, agencies and media owners whose work is leading the way for the industry.
KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.
The Global Media Intelligence Report, released this week by eMarketer and Starcom MediaVest, contains a wealth of data on ad spending and media usage worldwide. Here, we present some of the key charts for Asia-Pacific, including forecasts through 2017 for overall adspend, digital adspend, mobile adspend, and smartphone penetration, all broken down on a country by country basis.
Omnicom Media Group has appointed its head of new business development Jyoti Bansal, as the managing director of its second media agency brand PHD in India.
Both CNN and the BBC are working to recast their online platforms to serve mobile-first consumers, even though the ad dollars may take a while to catch up.
Nielsen has released a list of the top 10 apps in four Southeast Asia countries. The ranking, based on Nielsen Informate Mobile Insights, combines app penetration with average time spent per month to gauge the region’s most engaging apps.
KUALA LUMPUR - Roy Tan, chief integration officer at Jumptank, Aegis Media's 'innovation catalyst' will be joining The Star Publications as its group GM of digital.
JAKARTA - Leading Indonesian telco Telkomsel is believed to have consolidated its digital works with local shop Narrada, after a competitive pitch called early this year.
HO CHI MINH CITY – Burger King has selected Y&R for creative and digital duties following a three-way pitch that lasted three months, the agency has confirmed.
GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.
HONG KONG - Nancy Willis has joined LinkedIn to lead an agency-focused team for the social network in the newly created post of director, global agency and client solutions, Asia.
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
MANILA - Philippines-based Globe Telecom is feeling grateful and has launched a campaign to show its appreciation by offering prizes to subscribers.
CHINA - Aegis Media has acquired full-service digital agency Trio Digital Integrated, which will be rebranded as Trio Isobar and become part of the Isobar China Group, which already includes wwwins Isobar and OMP.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins