Digital

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Oct 12, 2017

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Sep 18, 2017

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Will marketers be ready for tomorrow’s mobile consumer?
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May 21, 2014

Will marketers be ready for tomorrow’s mobile consumer?

Marketers should brace themselves for the onslaught of smartphone users demanding "heightened experiences" by devoting more financial resources to mobile platforms.

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The mobile hub
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May 21, 2014

The mobile hub

Graham Christie, partner with Big Mobile Group, returns with his monthly roundup of thought food for mobile marketers.

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AdMaster trumps CIC to build social listening platform for P&G
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May 15, 2014

AdMaster trumps CIC to build social listening platform for P&G

SHANGHAI - Procter & Gamble has tasked AdMaster to lead the development of a social-media listening centre (SLC) after two "intense" rounds of a pitch involving CIC.

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Digital Asia Festival Awards names 2013 jury
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Sep 30, 2013

Digital Asia Festival Awards names 2013 jury

The Digital Asia Festival Awards has announced the 40 jury members who will judge the best of Asia Pacific’s digital marketing and ultimately honour the clients, agencies and media owners whose work is leading the way for the industry.

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Ogilvy’s Mahesh Neelakantan joins Advocacy Malaysia
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Sep 27, 2013

Ogilvy’s Mahesh Neelakantan joins Advocacy Malaysia

KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.

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Mobile adspend in APAC to hit $13 billion in 2017: Research
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Sep 27, 2013

Mobile adspend in APAC to hit $13 billion in 2017: Research

The Global Media Intelligence Report, released this week by eMarketer and Starcom MediaVest, contains a wealth of data on ad spending and media usage worldwide. Here, we present some of the key charts for Asia-Pacific, including forecasts through 2017 for overall adspend, digital adspend, mobile adspend, and smartphone penetration, all broken down on a country by country basis.

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Omnicom Media Group names Jyoti Bansal MD of PHD in India
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Sep 26, 2013

Omnicom Media Group names Jyoti Bansal MD of PHD in India

Omnicom Media Group has appointed its head of new business development Jyoti Bansal, as the managing director of its second media agency brand PHD in India.

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News giants retool websites for mobile users, trusting ad dollars will follow
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Sep 26, 2013

News giants retool websites for mobile users, trusting ad dollars will follow

Both CNN and the BBC are working to recast their online platforms to serve mobile-first consumers, even though the ad dollars may take a while to catch up.

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The most popular apps in Indonesia, Malaysia, Philippines and Thailand
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Sep 26, 2013

The most popular apps in Indonesia, Malaysia, Philippines and Thailand

Nielsen has released a list of the top 10 apps in four Southeast Asia countries. The ranking, based on Nielsen Informate Mobile Insights, combines app penetration with average time spent per month to gauge the region’s most engaging apps.

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Aegis Media' Roy Tan leaves for The Star Malaysia
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Sep 25, 2013

Aegis Media' Roy Tan leaves for The Star Malaysia

KUALA LUMPUR - Roy Tan, chief integration officer at Jumptank, Aegis Media's 'innovation catalyst' will be joining The Star Publications as its group GM of digital.

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Telkomsel consolidates digital account with local shop Narrada
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Sep 25, 2013

Telkomsel consolidates digital account with local shop Narrada

JAKARTA - Leading Indonesian telco Telkomsel is believed to have consolidated its digital works with local shop Narrada, after a competitive pitch called early this year.

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Burger King picks Y&R as creative agency in Vietnam to boost expansion
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Sep 25, 2013

Burger King picks Y&R as creative agency in Vietnam to boost expansion

HO CHI MINH CITY – Burger King has selected Y&R for creative and digital duties following a three-way pitch that lasted three months, the agency has confirmed.

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Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia
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Sep 25, 2013

Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia

GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.

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LinkedIn establishes agency team in APAC, Nancy Willis leads
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Sep 24, 2013

LinkedIn establishes agency team in APAC, Nancy Willis leads

HONG KONG - Nancy Willis has joined LinkedIn to lead an agency-focused team for the social network in the newly created post of director, global agency and client solutions, Asia.

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Lab Series names Blugrapes as social-media agency
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Sep 24, 2013

Lab Series names Blugrapes as social-media agency

SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.

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Christmas comes early at Globe Telecom in the Philippines
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Sep 24, 2013

Christmas comes early at Globe Telecom in the Philippines

MANILA - Philippines-based Globe Telecom is feeling grateful and has launched a campaign to show its appreciation by offering prizes to subscribers.

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Aegis acquires China digital agency Trio for Isobar
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Sep 24, 2013

Aegis acquires China digital agency Trio for Isobar

CHINA - Aegis Media has acquired full-service digital agency Trio Digital Integrated, which will be rebranded as Trio Isobar and become part of the Isobar China Group, which already includes wwwins Isobar and OMP.

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