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ASIA-PACIFIC – Following the success of last year’s “+” Project in Singapore, Philips is launching a new brand campaign titled ‘Innovation that matters to you’ across the region, including Thailand, Indonesia, Malaysia, Vietnam, Philippines and Korea.
Photos from Campaign Asia-Pacific's gathering at the Singapore Grand Prix on Sunday, 22 September.
SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.
HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.
SINGAPORE - Elmwood, a UK-headquartered brand design consultancy, is eyeing potential acquisitions in Asia as it seeks to boost its presence in the region.
BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.
SINGAPORE – The Philippines Department of Tourism campaign ‘It’s more fun in the Philippines’ took home the $5,000 2013 Warc Prize for Asian Strategy held in Singapore on 26 September.
Johnnie Walker Blue Label has created a 3D art exhibition in conjunction with some celebrated international contemporary artists and fashion designers. Created with iris, the gallery showcases a collection of artistic endeavours within Blue Label bottles that stand almost three metres tall, in cosmopolitan airports globally, including Singapore and London.
ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.
ASIA-PACIFIC - Samsung Southeast Asia & Oceania has seen a restructuring in its marketing team, under its new regional president and CEO KK Park, for reasons that have been phrased as “new boss, new team”.
ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.
SINGAPORE - Singapore-based supermarket chain NTUC FairPrice has launched what it promises to be a significant lineup of original content for Food For Life TV, a food channel that can be viewed anywhere via the internet.
HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.
Join us at 40th.campaignasia.com, where we're celebrating 40 years of media and marketing in Asia, starting with a visit to the 1970s and 1980s.
In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the reasons for and benefits of taking a consumer safari.
GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.
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