Marketing

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this is Fox
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Oct 12, 2017

this is Fox

This is fox intro

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this is adcolony
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Sep 18, 2017

this is adcolony

This is adcolony intro

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you can see this under /pubmatic of /fox
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Sep 18, 2017

you can see this under /pubmatic of /fox

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Philips launches crowdsourcing campaign across Asia
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Jun 1, 2014

Philips launches crowdsourcing campaign across Asia

ASIA-PACIFIC – Following the success of last year’s “+” Project in Singapore, Philips is launching a new brand campaign titled ‘Innovation that matters to you’ across the region, including Thailand, Indonesia, Malaysia, Vietnam, Philippines and Korea.

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Singapore Grand Prix party hosted by Campaign Asia-Pacific
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May 21, 2014

Singapore Grand Prix party hosted by Campaign Asia-Pacific

Photos from Campaign Asia-Pacific's gathering at the Singapore Grand Prix on Sunday, 22 September.

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Singapore employment policy to exacerbate talent struggle
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May 21, 2014

Singapore employment policy to exacerbate talent struggle

SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.

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Inside Weber Shandwick’s new content marketing arm, Mediaco
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Oct 2, 2013

Inside Weber Shandwick’s new content marketing arm, Mediaco

HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.

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Design consultancy Elmwood seeks acquisitions to boost expansion in Asia
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Sep 30, 2013

Design consultancy Elmwood seeks acquisitions to boost expansion in Asia

SINGAPORE - Elmwood, a UK-headquartered brand design consultancy, is eyeing potential acquisitions in Asia as it seeks to boost its presence in the region.

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'Share a Coke' launches in Thailand
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Sep 27, 2013

'Share a Coke' launches in Thailand

BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.

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'It’s more fun in the Philippines’ wins Grand Prix at 2013 Warc Prize
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Sep 27, 2013

'It’s more fun in the Philippines’ wins Grand Prix at 2013 Warc Prize

SINGAPORE – The Philippines Department of Tourism campaign ‘It’s more fun in the Philippines’ took home the $5,000 2013 Warc Prize for Asian Strategy held in Singapore on 26 September.

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3D art exhibition in bottles by Johnnie Walker Blue Label
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Sep 27, 2013

3D art exhibition in bottles by Johnnie Walker Blue Label

Johnnie Walker Blue Label has created a 3D art exhibition in conjunction with some celebrated international contemporary artists and fashion designers. Created with iris, the gallery showcases a collection of artistic endeavours within Blue Label bottles that stand almost three metres tall, in cosmopolitan airports globally, including Singapore and London.

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Weekly wrapup: Funky chickens and a Thai tearjerker FTW
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Sep 27, 2013

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

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Samsung Asia sees restructuring in marketing team,
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Sep 26, 2013

Samsung Asia sees restructuring in marketing team, "small number" of layoffs

ASIA-PACIFIC - Samsung Southeast Asia & Oceania has seen a restructuring in its marketing team, under its new regional president and CEO KK Park, for reasons that have been phrased as “new boss, new team”.

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Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort
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Sep 26, 2013

Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort

ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.

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Why NTUC FairPrice is embracing digital
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Sep 26, 2013

Why NTUC FairPrice is embracing digital

SINGAPORE - Singapore-based supermarket chain NTUC FairPrice has launched what it promises to be a significant lineup of original content for Food For Life TV, a food channel that can be viewed anywhere via the internet.

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Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam
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Sep 26, 2013

Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam

HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.

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Step into the industry time machine: Destination, '70s & '80s
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Sep 25, 2013

Step into the industry time machine: Destination, '70s & '80s

Join us at 40th.campaignasia.com, where we're celebrating 40 years of media and marketing in Asia, starting with a visit to the 1970s and 1980s.

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Brand-building series: Why marketers need to go on safari
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Sep 25, 2013

Brand-building series: Why marketers need to go on safari

In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the reasons for and benefits of taking a consumer safari.

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Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia
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Sep 25, 2013

Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia

GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.

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