News

Premium
Philips launches crowdsourcing campaign across Asia
Premium
Jun 1, 2014

Philips launches crowdsourcing campaign across Asia

ASIA-PACIFIC – Following the success of last year’s “+” Project in Singapore, Philips is launching a new brand campaign titled ‘Innovation that matters to you’ across the region, including Thailand, Indonesia, Malaysia, Vietnam, Philippines and Korea.

Premium
What’s plaguing social media strategies in SEA?
Premium
May 21, 2014

What’s plaguing social media strategies in SEA?

SINGAPORE – Fewer than 20 per cent of companies operating in Southeast Asia have an interactive social-media strategy and even fewer (5 per cent) have a coherent internal social-networking programme, according to a study led by global law firm Baker & McKenzie.

Premium
TekMark names agency for major branding project
Premium
May 21, 2014

TekMark names agency for major branding project

KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.

Premium
Singapore employment policy to exacerbate talent struggle
Premium
May 21, 2014

Singapore employment policy to exacerbate talent struggle

SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.

Premium
P&G leads creation of crowdsourced national song in the Philippines
Premium
May 21, 2014

P&G leads creation of crowdsourced national song in the Philippines

MANILA - Procter & Gamble Philippines has created a campaign, 'The Kayanihan Project', with the tagline “For a New Philippines all must be as one!” in answer to President Aquino’s message to Filipinos to unite in positivism and contribute to a national project for continuing progress.

Premium
Initiative Taiwan beats two agencies to Storck's first media task
Premium
May 21, 2014

Initiative Taiwan beats two agencies to Storck's first media task

TAIPEI - Storck, a German confectionary and sweets producer, has awarded its media planning and buying duties to Initiative.

Premium
Ogilvy Group Indonesia appoints Marianne Admardatine head of corporate communications and business development
Premium
May 15, 2014
x x

Ogilvy Group Indonesia appoints Marianne Admardatine head of corporate communications and business development

Ogilvy & Mather Indonesia is delighted to announce that effective today, Marianne Admardatine takes on the role of Head of Corporate Communications and Business Development for the Ogilvy Group.

Premium
AdMaster trumps CIC to build social listening platform for P&G
Premium
May 15, 2014

AdMaster trumps CIC to build social listening platform for P&G

SHANGHAI - Procter & Gamble has tasked AdMaster to lead the development of a social-media listening centre (SLC) after two "intense" rounds of a pitch involving CIC.

Premium
Goliaths, collaboration among Media360Asia topics Test
Premium
May 15, 2014

Goliaths, collaboration among Media360Asia topics Test

ASIA-PACIFIC - Later this month, Media360Asia will once again bring together leaders from around the world to discuss the issues at the heart of the industry. Over the days leading up to the conference in Hong Kong on 19 February, we are highlighting the lineup of speakers and the topics the conference will cover.

Premium
Starcom wins AB InBev in China from MediaCom
Premium
Sep 30, 2013

Starcom wins AB InBev in China from MediaCom

SHANGHAI - Anheuser-Busch InBev has picked Starcom MediaVest Group to handle media planning and buying duties in China after a review that included incumbent agency MediaCom.

Premium
Design consultancy Elmwood seeks acquisitions to boost expansion in Asia
Premium
Sep 30, 2013

Design consultancy Elmwood seeks acquisitions to boost expansion in Asia

SINGAPORE - Elmwood, a UK-headquartered brand design consultancy, is eyeing potential acquisitions in Asia as it seeks to boost its presence in the region.

Premium
'It’s more fun in the Philippines’ wins Grand Prix at 2013 Warc Prize
Premium
Sep 27, 2013

'It’s more fun in the Philippines’ wins Grand Prix at 2013 Warc Prize

SINGAPORE – The Philippines Department of Tourism campaign ‘It’s more fun in the Philippines’ took home the $5,000 2013 Warc Prize for Asian Strategy held in Singapore on 26 September.

Premium
Ogilvy’s Mahesh Neelakantan joins Advocacy Malaysia
Premium
Sep 27, 2013

Ogilvy’s Mahesh Neelakantan joins Advocacy Malaysia

KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.

Premium
Bates CHI & Partners' VIP dinner and panel discussion
Premium
Sep 27, 2013

Bates CHI & Partners' VIP dinner and panel discussion

Bates CHI&Partners and the Global Counsel hosted a VIP dinner and panel discussion in Singapore, with the topic "Is Asia still the future". The event featured Lord Peter Mandelson, chairman of the Global Counsel, former European Union Trade Commissioner and British First Secretary of State under Tony Blair and Gordon Brown; Sir David Tang (Shanghai Tang); and Gilbert Ghostine, president of Diageo Asia Pacific. The event concluded with a consensus that this century is going to be an Asian century

Premium
Weekly wrapup: Funky chickens and a Thai tearjerker FTW
Premium
Sep 27, 2013

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

Premium
BMW appoints Riverorchid in Cambodia
Premium
Sep 27, 2013

BMW appoints Riverorchid in Cambodia

PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.

Premium
Mandarin Oriental's Sgt. Pepper's-style 50th birthday ad
Premium
Sep 27, 2013

Mandarin Oriental's Sgt. Pepper's-style 50th birthday ad

HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.

Premium
Dentsu Taiwan tipped to win Watsons creative pitch
Premium
Sep 26, 2013

Dentsu Taiwan tipped to win Watsons creative pitch

TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read