ASIA-PACIFIC – Following the success of last year’s “+” Project in Singapore, Philips is launching a new brand campaign titled ‘Innovation that matters to you’ across the region, including Thailand, Indonesia, Malaysia, Vietnam, Philippines and Korea.
SINGAPORE – Fewer than 20 per cent of companies operating in Southeast Asia have an interactive social-media strategy and even fewer (5 per cent) have a coherent internal social-networking programme, according to a study led by global law firm Baker & McKenzie.
KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.
SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.
MANILA - Procter & Gamble Philippines has created a campaign, 'The Kayanihan Project', with the tagline “For a New Philippines all must be as one!” in answer to President Aquino’s message to Filipinos to unite in positivism and contribute to a national project for continuing progress.
TAIPEI - Storck, a German confectionary and sweets producer, has awarded its media planning and buying duties to Initiative.
Ogilvy Group Indonesia appoints Marianne Admardatine head of corporate communications and business development
Ogilvy & Mather Indonesia is delighted to announce that effective today, Marianne Admardatine takes on the role of Head of Corporate Communications and Business Development for the Ogilvy Group.
SHANGHAI - Procter & Gamble has tasked AdMaster to lead the development of a social-media listening centre (SLC) after two "intense" rounds of a pitch involving CIC.
ASIA-PACIFIC - Later this month, Media360Asia will once again bring together leaders from around the world to discuss the issues at the heart of the industry. Over the days leading up to the conference in Hong Kong on 19 February, we are highlighting the lineup of speakers and the topics the conference will cover.
SHANGHAI - Anheuser-Busch InBev has picked Starcom MediaVest Group to handle media planning and buying duties in China after a review that included incumbent agency MediaCom.
SINGAPORE - Elmwood, a UK-headquartered brand design consultancy, is eyeing potential acquisitions in Asia as it seeks to boost its presence in the region.
SINGAPORE – The Philippines Department of Tourism campaign ‘It’s more fun in the Philippines’ took home the $5,000 2013 Warc Prize for Asian Strategy held in Singapore on 26 September.
KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.
Bates CHI&Partners and the Global Counsel hosted a VIP dinner and panel discussion in Singapore, with the topic "Is Asia still the future". The event featured Lord Peter Mandelson, chairman of the Global Counsel, former European Union Trade Commissioner and British First Secretary of State under Tony Blair and Gordon Brown; Sir David Tang (Shanghai Tang); and Gilbert Ghostine, president of Diageo Asia Pacific. The event concluded with a consensus that this century is going to be an Asian century
ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.
PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.
HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.
TAIPEI - Dentsu Taiwan is believed to have scooped the creative account of Watsons Personal Store after a competitive pitch this summer.
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