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Marketers should brace themselves for the onslaught of smartphone users demanding "heightened experiences" by devoting more financial resources to mobile platforms.
Graham Christie, partner with Big Mobile Group, returns with his monthly roundup of thought food for mobile marketers.
Some agency groups in Asia are looking towards the future. — yeah this
Fuelband bracelet's biggest impact may be psychological.
Consumerism is on its last legs, and old-world marketing with it.
There is always some debate as to whether getting bigger is better. Some would tell you that our business is all about entrepreneurship and innovation, and that scale has historically been the bane of innovation and creativity.
KDDI gets this week's FTW (for the win) with an ambitious augmented-reality game, while AXA Life Insurance gets a 'fail' for public skits that fail to connect.
Why you must fight to prevent your clients from being safe and boring, and some tips on how to make that argument.
Tips for brands on how to transform a loose online audience into a close-knit and engaged community that delivers hard business data and meaningful insights.
A strategic planner finds campaign-worthy insights and inspiration in music from the likes of Kanye West, Jay-Z and The Notorious B.I.G.
The dramatic and unprecedented ageing of populations demands a better business response. Here are five key considerations.
Graham Christie, partner with Big Mobile, shares notes and observations from the just-concluded Mobile Marketing Association forum in Singapore.
If Apple's upcoming smartphone includes support for NFC (near-field communications), it'll be great. If it doesn't, it scarcely makes a difference.
TV buyers need to recognise that RTB (real-time bidding) and programmatic buying can drive increased transparency and control over their buys while providing valuable insights.
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