The Work: The latest from the world of commercial creativity

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CAP-142 AdColony ContentHub Video
Sep 18, 2017

CAP-142 AdColony ContentHub Video

Adcolony Video Intro

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Edelman launches Words of a Generation: Malaysia
May 21, 2014

Edelman launches Words of a Generation: Malaysia

KUALA LUMPUR - PR network Edelman has launched the Malaysia edition of Words of a Generation short film series to allow the nation to tell its stories and hopes for the future, families and the country.

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P&G leads creation of crowdsourced national song in the Philippines
May 21, 2014

P&G leads creation of crowdsourced national song in the Philippines

MANILA - Procter & Gamble Philippines has created a campaign, 'The Kayanihan Project', with the tagline “For a New Philippines all must be as one!” in answer to President Aquino’s message to Filipinos to unite in positivism and contribute to a national project for continuing progress.

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Caltex campaign showcases 'five-star' fuel
Oct 2, 2013

Caltex campaign showcases 'five-star' fuel

ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.

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'Share a Coke' launches in Thailand
Sep 27, 2013

'Share a Coke' launches in Thailand

BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.

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3D art exhibition in bottles by Johnnie Walker Blue Label
Sep 27, 2013

3D art exhibition in bottles by Johnnie Walker Blue Label

Johnnie Walker Blue Label has created a 3D art exhibition in conjunction with some celebrated international contemporary artists and fashion designers. Created with iris, the gallery showcases a collection of artistic endeavours within Blue Label bottles that stand almost three metres tall, in cosmopolitan airports globally, including Singapore and London.

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RAC hopes to save lives with car powered by attention
Sep 25, 2013

RAC hopes to save lives with car powered by attention

PERTH - Motoring services company RAC is applying technology to alert distracted drivers on the road with the launch of a world-first innovation—a car powered by attention.

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LG zooms in on Hong Kong with launch of campaign for Ultra HD TV
Sep 25, 2013

LG zooms in on Hong Kong with launch of campaign for Ultra HD TV

HONG KONG - Korean appliance giant LG has partnered with Hong Kong-based creative agency Secret Tour Hong Kong under The Bees Group for a new marketing campaign for its Ultra HD TV.

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Kulara Water launches campaign for new mineral water brand in Cambodia
Sep 24, 2013

Kulara Water launches campaign for new mineral water brand in Cambodia

PHNOM PENH – Kulara Water has launched a new campaign for its mineral water brand Eau Kulen.

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Christmas comes early at Globe Telecom in the Philippines
Sep 24, 2013

Christmas comes early at Globe Telecom in the Philippines

MANILA - Philippines-based Globe Telecom is feeling grateful and has launched a campaign to show its appreciation by offering prizes to subscribers.

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TAB rebrands betting service with everyman hero
Sep 23, 2013

TAB rebrands betting service with everyman hero

SYDNEY - Western Australia’s TAB has launched a rebranding campaign to show its commitment to a more personalised and rewarding betting experience for its punters.

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RCL cruise invites customers to Instagram 'film festival'
Sep 19, 2013

RCL cruise invites customers to Instagram 'film festival'

SYDNEY - Global cruise brand Royal Caribbean International (RCL) has lauched an Instagram-hosted social media 'film festival' as part of its ‘Designed for WOW‘ national brand-awareness campaign.

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BPAY View launches campaign featuring ‘human letterbox’
Sep 18, 2013

BPAY View launches campaign featuring ‘human letterbox’

SYDNEY - BPAY, an Australian payment service, has launched a new advertising campaign featuring a neglected mailbox in order to raise awareness about its electronic bill presentment service, BPAY View.

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CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour
Sep 18, 2013

CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour

Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.

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Changi Airport promotes ancillary activities in new campaign
Sep 17, 2013

Changi Airport promotes ancillary activities in new campaign

SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.

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CASE STUDY: How Oriental Princess Society turned envy into a virtue
Sep 17, 2013

CASE STUDY: How Oriental Princess Society turned envy into a virtue

The Thailand-based cosmetics brand Oriental Princess Society (OPS) launched Envy Club, providing an online outlet for customers to express the negative but normal emotion while engaging with the brand.

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Vodafone's playful 'Kidults' intended to spark brand reappraisal
Sep 16, 2013

Vodafone's playful 'Kidults' intended to spark brand reappraisal

AUSTRALIA - In an effects-driven new TVC featuring kids' heads attached to adults' bodies, Vodafone Australia is attempting to appeal to people who may feel they don't 'fit' with their current mobile service provider.

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Ikea unveils 'Make space better' campaign
Sep 16, 2013

Ikea unveils 'Make space better' campaign

SINGAPORE - Swedish home furnishing brand Ikea has unveiled a campaign that colorfully emphasises the need to 'Make space better', in conjunction with the brand's 2014 catalogue launch.

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Effective use of YouTube
Sep 9, 2013

Effective use of YouTube

ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.

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Star Wars Stormtrooper gets custom look in Nissan campaign
Sep 9, 2013

Star Wars Stormtrooper gets custom look in Nissan campaign

ASIA-PACIFIC - It all started with TBWA/Hakuhodo sending a personal letter to George Lucas asking to collaborate on a new campaign for Nissan’s mini SUV, Juke.