Adcolony Video Intro
KUALA LUMPUR - PR network Edelman has launched the Malaysia edition of Words of a Generation short film series to allow the nation to tell its stories and hopes for the future, families and the country.
MANILA - Procter & Gamble Philippines has created a campaign, 'The Kayanihan Project', with the tagline “For a New Philippines all must be as one!” in answer to President Aquino’s message to Filipinos to unite in positivism and contribute to a national project for continuing progress.
ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.
BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.
Johnnie Walker Blue Label has created a 3D art exhibition in conjunction with some celebrated international contemporary artists and fashion designers. Created with iris, the gallery showcases a collection of artistic endeavours within Blue Label bottles that stand almost three metres tall, in cosmopolitan airports globally, including Singapore and London.
PERTH - Motoring services company RAC is applying technology to alert distracted drivers on the road with the launch of a world-first innovation—a car powered by attention.
HONG KONG - Korean appliance giant LG has partnered with Hong Kong-based creative agency Secret Tour Hong Kong under The Bees Group for a new marketing campaign for its Ultra HD TV.
PHNOM PENH – Kulara Water has launched a new campaign for its mineral water brand Eau Kulen.
MANILA - Philippines-based Globe Telecom is feeling grateful and has launched a campaign to show its appreciation by offering prizes to subscribers.
SYDNEY - Western Australia’s TAB has launched a rebranding campaign to show its commitment to a more personalised and rewarding betting experience for its punters.
SYDNEY - Global cruise brand Royal Caribbean International (RCL) has lauched an Instagram-hosted social media 'film festival' as part of its ‘Designed for WOW‘ national brand-awareness campaign.
SYDNEY - BPAY, an Australian payment service, has launched a new advertising campaign featuring a neglected mailbox in order to raise awareness about its electronic bill presentment service, BPAY View.
Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.
SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.
The Thailand-based cosmetics brand Oriental Princess Society (OPS) launched Envy Club, providing an online outlet for customers to express the negative but normal emotion while engaging with the brand.
AUSTRALIA - In an effects-driven new TVC featuring kids' heads attached to adults' bodies, Vodafone Australia is attempting to appeal to people who may feel they don't 'fit' with their current mobile service provider.
SINGAPORE - Swedish home furnishing brand Ikea has unveiled a campaign that colorfully emphasises the need to 'Make space better', in conjunction with the brand's 2014 catalogue launch.
ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.
ASIA-PACIFIC - It all started with TBWA/Hakuhodo sending a personal letter to George Lucas asking to collaborate on a new campaign for Nissan’s mini SUV, Juke.