Assistant Marketing Manager - Loyalty Marketing

  • Posted:
    Mar 28, 2016
  • Location:
    Hong Kong
  • Discipline:
    Advertising
  • Hours:
    Full-Time
  • Contract Type:
    Permanent
  • Contact Email:
This mobile network operator is leading from the front.
Assistant Marketing Manager - Loyalty Marketing Reference: 3722 Full Description: • Rare Opportunity • Employer of choice • Great package plus benefits This mobile network operator is leading from the front. With a reputation for innovation and state of the art technology, this organization is a stand-out in Asia. Due to steady commercial growth there is a vacancy in the marketing team for an Assistant Marketing Manager, Loyalty Marketing to formulate and execute loyalty programs in Hong Kong Responsibilities • Formulate and execute loyalty programs that ensure customer stickiness brand power • Conduct database analysis and identify opportunities to elevate customer loyalty, ARPU and brand advocacy (WOM) • Manage the delivery of consumer marketing contract extension through all channels (including retail, CRM, outsourced TM, etc) • Analyse, and keep track on the re-contracting program and churn rates to identify area for improvement • Regular review and enhancement on re-contracting treatment model and process / with seamless approaches/ executions like cross selling, bundle promotions, etc (incl script, call flow, briefing etc) based on customer need-state and profitability • Develop and execute all marketing programs with pre & post analysis across a specific brand or portfolio Requirements • Degree in Marketing or related discipline • Minimum4 years relevant marketing and commercial experiences • In depth knowledge of mobile market and global technology trends • Minimum2 years experience in managing retail and channel marketing, preferably on segment-based and CRM • Experience in brand management, development and marketing communications • Excellent command of written and spoken English and Chinese (Cantonese)

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